Changing Driving Culture. Saving Lives. Strengthening California.
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Changing Driving Culture. Saving Lives. Strengthening California. *
Welcome to the California Alliance for Road Safety (CARS), Inc.
We are a statewide public safety and traffic safety advocacy organization working to make California’s roads safer through education, awareness, and evidence-based reform.
CARS was founded on a simple but powerful belief:
Education saves lives.
Today, CARS operates as a 501(c)(3) public-benefit organization dedicated to advancing meaningful traffic safety education and developing solutions that reduce crashes, prevent injuries, and save lives across California.
We coordinate with traffic safety subject-matter experts, educators, community leaders, and public agencies to strengthen the reach, quality, and impact of roadway safety initiatives statewide.
CARS exists to advance effective, evidence-informed traffic safety education that protects drivers, passengers, pedestrians, cyclists, and communities.
We serve as a collaborative platform where professionals and community leaders work together to:
Develop and expand targeted traffic diversion programs that increase meaningful driver education
Promote responsible, behavior-focused driving practices
Strengthen statewide public awareness campaigns
Support data-driven policy improvements
Reduce traffic injuries and fatalities across California
Our focus is not just on correcting mistakes — it is on preventing them through smarter education, earlier intervention, and a culture of shared responsibility on the road.
Our Purpose
What Makes CARS Different
CARS is not a trade association and does not exist to represent private business interests.
We are a public-benefit traffic safety organization focused on community impact.
That means:
We collaborate across sectors — educators, safety professionals, and community partners
We prioritize prevention over punishment
We develop educational interventions that address real driving behaviors
We connect frontline expertise with public safety policy
Traffic safety is not just about rules. It is about human behavior, decision-making, and lifelong learning.
California Drives Safe Movement-
A statewide public awareness campaign focused on shifting driving culture through storytelling, engagement, and accountability — because someone is waiting at home.
Targeted Traffic Diversion Programs-
CARS is developing behavior-focused educational programs such as SpeedSense and SafetySense to provide meaningful learning opportunities for high-risk and commercial drivers.
These programs aim to replace repeat violations with measurable behavioral change.
Brake Check Podcast-
Through community stories and expert insight, the Brake Check Podcast explores real-world driving decisions, close calls, and lessons that can change behavior behind the wheel.
California’s roads are among the busiest in the nation, and traffic crashes remain a leading cause of injury and loss of life.
Most drivers receive formal education only once — at the time of licensure — even though vehicles, laws, technology, and roadway risks are constantly evolving.
CARS is working toward policy changes that expand access to meaningful traffic safety education, support diversion-based learning opportunities, and strengthen public understanding of the rules of the road.
Because safer drivers mean safer roads.
And safer roads mean stronger communities.
Advancing Policy & Traffic Education Reform
Who We Serve
CARS works to benefit:
Drivers of all ages and experience levels
Families and communities impacted by roadway crashes
Organizations and educators providing traffic safety instruction
Policymakers and public safety leaders working to strengthen education-based solutions
Ultimately, our work supports every Californian who uses the road — whether behind the wheel, on a bike, or crossing the street.